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In collaboration with Roku, Inc, Speck Design conducted an extensive user research project to gather feedback on potential package designs for Roku's new product lineup. The study aimed to understand feature preferences, reactions to promotional language, and packaging design impacts among different user groups.
Speck Design's user research teams embarked on a week-long journey, conducting ninety-minute focus groups across Pleasanton, Atlanta, and Dallas. This exploratory phase segmented participants into Roku users, competitive users, and prospective buyers, aiming to dissect their streaming habits, device preferences, and reactions to Roku's new packaging concepts. Through meticulous analysis, we pinpointed critical user insights, driving informed decisions on package design, feature emphasis, and messaging to resonate deeply with our diverse user base.
Our analytical approach distilled user feedback into tangible design and messaging strategies. By categorizing insights into user experiences, features, terminology, and product line-up, we provided Roku with a clear roadmap for aligning their packaging and product offerings with consumer expectations. This process included rigorous survey testing and real-time adjustments to capture the nuanced preferences of our target audiences, ensuring Roku's offerings met the mark in every aspect.
In tackling the industrial design aspect, our goal was to meld aesthetic consistency with functional durability. The design of each product component respected Topcon's established visual identity, while adaptations were made to ensure that usability was optimized for the specific needs of semi-autonomous agricultural operations.
