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In collaboration with LinkedIn, Speck embarked on user studies to understand premium user engagement, offering actionable insights to reduce subscription drop-offs and enhance the platform's value.
By examining the user experience of LinkedIn's premium services, we uncovered the crucial elements that retained engaged subscribers. Our analysis spanned across various user segments, revealing the nuanced needs and preferences that informed our UX recommendations. This process not only pinpointed areas for enhancement but also provided a blueprint for tailoring the premium experience to meet user expectations more effectively.
Our research methodology encompassed focus groups and one-on-one interviews across diverse user segments, unearthing the motivations and barriers for premium subscription retention. These insights guided our recommendations for LinkedIn, emphasizing the importance of clear communication and value demonstration to mitigate initial skepticism and enhance the overall user perception of the premium offering.