Vaporesso

Our user research began with an in-depth analysis of the U.S. vaping market, examining demographics, consumer trends, and segmentation to understand American preferences in device functionality, style, and usability. Through surveys, focus groups, and one-on-one interviews, we identified key features and design elements that matter most to U.S. consumers—such as ease of use, robust design, and a balance of aesthetics and functionality.

These insights informed targeted recommendations, focusing on user-centered design principles to better align Vaporesso’s offerings with American consumer desires. By mapping out specific needs and preferences, our research equipped Vaporesso with a strategic approach for creating products that could resonate deeply with the U.S. audience, driving brand loyalty and enhancing market traction.

Following the research phase, our team translated user insights into initial design concepts, envisioning products that blend Vaporesso’s innovation with American aesthetic sensibilities. These sketches emphasized sleek, ergonomic forms, intuitive interfaces, and customizable features, catering to both novice and seasoned vape users. The conceptual designs served as a visual language for Vaporesso, illustrating a modern, approachable style that would align with U.S. consumer expectations and elevate the brand’s presence.

Our approach involved harmonizing Vaporesso’s global brand values with elements that appeal specifically to U.S. consumers. By refining brand messaging and visual elements, we aimed to position Vaporesso as both innovative and accessible in the U.S. market. The resulting strategy emphasized a fusion of durability, style, and performance, encapsulating the values most likely to resonate with American consumers and distinguish Vaporesso from its competitors.