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The Renovo Coupe project was a fusion of classic car aesthetics and modern electric vehicle (EV) technology. The challenge was to develop a visual language that captured the essence of a 1960s hot rod while incorporating the latest in EV design and functionality.
The industrial design of the Renovo Coupe required a deep dive into the iconic features of American classic cars. Our aim was to capture the essence of these vehicles' raw power and speed and translate them into a contemporary electric vehicle. We explored various aspects of classic car design, such as the distinctive chrome finishes and the bold, aggressive styling cues. Our team then integrated these elements with modern design trends to create a vehicle that was both a nod to the past and a leap into the future. The use of bright orange cables, reminiscent of a glowing hot engine, and the integration of advanced materials highlighted the vehicle's high-tech capabilities while preserving its classic hot rod spirit.
The mechanical engineering challenge in the Renovo Coupe project was designing a battery containment enclosure that not only met the functional requirements of an electric vehicle but also complemented its aesthetic appeal. This task was particularly complex due to the retrofit nature of the project, involving a factory-modified Shelby American CSX9000 chassis. Our team meticulously engineered the battery enclosure, considering factors such as environmental impact, sealing, and impact resistance. We balanced these technical requirements with the need to create a visual statement that aligned with the vehicle's high-performance ethos. The result was a mechanical design that seamlessly integrated into the car's overall look and feel, making the Renovo Coupe a standout example of engineering excellence in the EV space.
