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Background

Every 0.65 seconds a new web page is infected with malware, according to Dasient, an Internet security company funded by Google Ventures.  Dasient protects businesses, including financial services, e-commerce and media against web-based malware.  Using a behavioral-based technology, Dasient’s mission is to make the web a safer place for online businesses.  Despite their success in preventing malware attacks, they still sought to clearly differentiate themselves from their competitors.

Challenge

Dasient came to us for our expertise in brand strategic thinking to redesign Dasient’s look and feel to better reflect their fresh, innovative, high-end approach to web security and to visually stand out among other malware companies.  Their new look would be incorporated into everything from e-mail templates and business cards to client presentations and website.

Solution

While most of Dasient’s competitors were using similar visual elements across all platforms including the image of a shield in their logo and the colors blue and green, our packaging designers took a different approach.  We transformed Dasient’s logo, which featured a blue shield, into a logo that consisted of a modern grey typeface with the image of a net pattern in the shape of the letter “D”.  The typeface gave the logo a clean and inviting look, while the orange gradient of the net pattern represented Dasient’s overall goal to catch and stop malware from infecting websites.

Once the new logo was established, we integrated elements such as the color orange and dimensional patterns into Dasient’s additional collateral.  In designing Dasient’s website, we incorporated abstract photography that represented movement and change on the web, and applied pixilation patterns to some of the imagery to add dimension and flow to the visual style.  As the most important representation of Dasient’s brand, the website design featured pertinent information about Dasient on the homepage for easy navigation, as well as charts and video, so that customers could easily absorb the information up front. Infographics were also created to represent the web security process which entails assessing, scanning, and containing the malware.  The infographics convey the essence of Dasient’s product service capabilities clearly, cleanly, and professionally while visually reinforcing their new brand identity.

Results

Dasient made a "traffic-stopping statement" with their new brand on their booth graphics at the 2011 ASCD annual conference and exhibit show.  The custom tradeshow graphics designed by our Communications Design Group included a large format poster with a bright orange radar design and a table that also served as a carrying case.  Since our rebranding work for Dasient, our team was approached for additional work.  Partnering with Dasient, which was recently acquired by Twitter, we created a brand that helped convey the essence of Dasient and their adaptive intelligence that has redefined Internet security.

PROJECT INFO

• Client:

  Dasient

• Project:

  Company Rebranding

• Industry:

  Networking